Book Pick

Book Review: Shoe Dog by Phil Knight

Running has been something that I easily struggle with. When I say easy, I mean – I would rather walk, brisk walk even but run, well, unless i am running for my life. Okay, maybe that’s not true. I used to run. I remember a time when i would come home from work, change into my running clothes and just run. I didn’t keep up the habit, instead, i took to walking and aerobics but mostly walking in the company of my beloved mum and my sister. For mum and I, we would do so at least twice a week but three was always the goal (if not more) , then my sister would join us on Saturday morning.


I think i have fallen in Love. With running that is. Did you know that in the early 70’s running was considered a reserve of the wierdos in the society. Well, at least that is according to Phill Kinght the co-founder of Nike. In the book Shoe Dog, he tells in great detail, the coming to birth of a brand that has not only become an icon but a want for the exercise driven individual and dare I say a “must have” for athletes. From the company’s orignal name ‘Blue Ribbon Sports’ which came up as he recalled the blue ribbons that displayed his medals in his bedroom when presented with a partnership deal that would be the start of the giant we now know as Nike.

I don’t think the book was meant to inspire running, but the passion with which he tells the story, you easily fall in love with the running, the brand, the people behind the brand and their effort, the sacrifices that went into presenting us with the shoes and exercise attire that we now wear when exercising or better yet when running errands or chilling at home.

It gives encouragement to budding entrepreneurs, instills a spirit tenacity against any odds thrown ones way and the best part is….makes you proud to wear the swoosh symbol. If my pocket allows it, I think I might only purchase their sports wear for my #briningsexierback journey.

From the easy read, to the conversation like tone of the book this are my favourite excerpts…in the words of Knight..

Have faith in yourself, but also have faith in faith. Not faith as others define it. Faith as you define it. Faith as faith defines itself in your heart.

And for the one who has an idea, that only you seem to see as ‘it’…

Let everyone else call your idea crazy… Just keep going. Don’t stop. Don’t even think about stopping until you get there, and don’t give much thought to where “there” is. Whatever comes just don’t stop.

If you haven’t read it, I urge you to then let me know your thoughts.

If you’ve read it… what did you like about it?

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